Finance and Insurance

Public relations play a special role in financial markets, where reputation is not only one of the most important assets, but also often a key success factor.

Kuzmenkov & Partners Agency has been working in the financial communications sector since its Foundation in 1993. Our clients include more than 50 institutions representing all sectors of the financial market.

Most of the projects implemented by the TRC were complex in nature. These included developing a communication strategy, bringing a brand or a new service category to the market, as well as their long-term system support, including interaction with the media and public authorities, corporate reputation, anti-crisis and intra-corporate communications, international PR and other strategic activities.

With some brands (for example, Avtobank and MMB/UniCredit) we have come a long way for almost 10 years.

The following facts show that Kip is involved in relations in financial markets: we "opened" the first available VISA ATM in Moscow, were the first to brand a financial product, introduced traveler's checks and money transfers to the market, improved the company's insurance culture at the request of a pool of industry leaders, and implemented a number of other projects that have become iconic and trendsetter.

Agency managers have experience not only in managing Agency projects, but also in working in strategic positions in market financial institutions and government agencies that regulate their activities.

Three Kip projects in the financial market were awarded the highest international PR awards.

Industry practice:

Kuzmenkov & Partners Agency has been working with clients in the real estate sector since its Foundation. Over the past 20 years, we have implemented a significant number of communication projects for the benefit of real estate and construction market participants in Russia and abroad.

The projects included business concept development, brand development, development and implementation of communication and marketing strategies, GR consulting, PR consulting, and IR projects.

Summarizing this experience, we created a separate project area "real Estate". Today it unites highly qualified consultants working with urban, suburban, resort, commercial and foreign real estate, as well as with companies in the construction industry, manufacturers of construction and finishing materials, architectural design organizations and regulatory government agencies.

A separate project area allows you to analyze the market situation in detail, quickly respond to customer requests and key industry events, develop communication programs in a short time, but the main thing is to talk to customers in the same language.