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Online marketing

In terms of audience size, the Internet today is comparable to many traditional mass media. So, in may 2012, Yandex overtook the First channel in terms of audience size. And the question of whether to be present on the Internet is no longer worth it for many. Wide audience coverage, clear targeting based on various criteria (age, gender, etc.), and real-time operational management of an advertising campaign allow you to optimize the price and make online promotion as effective as possible. Regular presence in the network and improving the reputation in the eyes of Internet users-this is the right course of development of the company. It's not enough to just create a website and then create pages in VK and on Facebook: today they are considered as a minimum program. It is important to actively interact with the audience on a daily basis, publish articles, thematic reviews, hold contests, respond to reviews, and so on. The main components of building a reputation on the Internet: working with the company's website, presence in social networks, communication with members of thematic profile communities, working with reviews, including negative ones, the company's presence in thematic catalogs. Social media is the most fertile ground for building friendships with Internet users, as well as for attracting new customers. Social media marketing helps you attract the consumer's attention and, most importantly, earn their trust. The messages of the brand communities is dominated by the informal tone. They are clear to the consumer and create a sense of heart - to-heart conversation-cozy and truthful, in which the brand friend advises a particular service, talks about the advantages of the product or shares the success story of its application.

Kuzmenkov & Partners Agency has been successfully implementing brand positioning programs on the Internet for several years. We provide the following services:

  • Development of a comprehensive Internet positioning program;
  • The concept of promotion in social networks (Facebook, VK, Instagram, Twitter etc), blogs and forums;
  • Design of a group in social networks;
  • Conducting an advertising campaign in social networks;
  • Conducting blog tours and events for Internet users;
  • Conducting contests and promotions in social networks;
  • Placement of contextual and banner ads;
  • Website design development;
  • SEO and SMO site optimization.