Brand consulting
Sooner or later, every company has to think about developing its own identity. Expanding geography, M&A processes, creating a holding structure, entering the international market, preparing for an IPO, launching a new product, expanding specialization – all this requires changes in the "behavior" and appearance of the brand. Someone talks about the need for a "new logo", someone- about changing the name, and someone just about a stylistic update. However, in all these cases, we are talking about qualitative changes in identity. This is a very important moment, because the existing brand connects the company and its various stakeholders on an emotional level.